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Incredibly Inedibly...
Dusk x Allens Campaign
The olfactory system is a wondrous thing. A few teeny tiny neurons pick up on a few teeny tiny scent molecules and suddenly you’re back in the summer of ’99 bearing a gummy grin of tasty teeth in your sisters face (you know it was ’99, because the world was only a few weeks off ending, so naturally you ate as many sweets as you could stomach).
If only we could harness this awesome power of scent to do something incredible, not necessarily edible - something that brings a bit of cheer, grins ear-to-ear, for the masses (gummy teeth optional).
THE IDEA
Dusk is bringing back the whimsy, the joy - the Allen’s - of Aussie childhoods with incredible, inedible products and some content that’s just as tasty...just not to be tasted.
This direction hero’s the power these sweet treats have over us. With just a picture, we’re salivating.
And the product? It’s incredible just how much it smells like the real deal - smells so good, you want to eat it.
BUT make no assumption - these sweet treats are NOT for consumption.
