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CONNECTED LOANS
Connected Loans - Branding
- Branding: including positioning, purpose,
manifesto, brand language and tone of voice,
brand imagery, messaging and logo.
- Brand guidelines
- Brochure design
- Website copy and design
- Creative direction of website build
- Folder design
Connected Loans approached Cracking Creative to rebrand their existing business and ultimately help strengthen its presence
and image in the eyes of their customers. We worked closely with the client to develop a cohesive strategy and fresh look and feel for the brand that spanned all elements (logo, colour palette, fonts, and imagery).
We also considered the different messages and language that would highlight the compelling point of difference that the brand
offered their customers in the marketplace across two stages of the business. With a clear understanding of the company’s mission, values and vision we helped bring the brand to life through the design of a completely new website,
as well as advertising and printed brand collateral.
We live in a world where we can purchase just about anything online,
whenever and wherever we choose. It’s all about ease and control.
So why should the financing or refinancing of a property be any different?
In 2018, we’re pulling the loan process out of the past and into the now.
Where the entire loan process can be sorted, applied for, approved and
settled online. By you. At your own pace, at your own comfort,
with less effort. Now you have the power.
Life isn’t easy or enjoyable when we’re scheduling appointments, filling out
endless paperwork or sitting in branches. Life is about simplifying our tasks
so that we can spend it on better things like family, experiences, dreams.
We are here to give you your time back.
At Connected Loans we have created a loan process that fits in with
your modern life.
A process that can be completed from start to finish online.
A process that feels easy, uncluttered and efficient.
Connected loans. It’s about time.

















