Our founder and creative director
Our founder, Sarah, has spent nearly 20 years working with brands like Hayman Island, Sportscraft,
Laser Clinics Australia, McDonalds and James Hardie and has also helped many start-ups on their way.
Sarah is passionate about delivering beautiful creative, that is thoughtful, meaningful and engaging.
She strives to help brands achieve their full potential, always looking for opportunities to push boundaries.
She fully admits that she had no idea what hard work was until she had a husband,
three kids and a business. But wouldn’t swap it for anything in the world.
Expanding and contracting depending on the client and project, the Cracking team employs a wide variety
of skills and talents. From account managers, designers, art directors and strategists to copy writers,
digital designers and producers, each individual is passionate and talented in their area of expertise.
Our open and collaborative spirit defines our culture and the pursuit of excellence defines
our creative product. We look for the best solution to every challenge because it leads
to better work and it’s just more fun doing it that way.
Who we are
We would love to hear from you.
You know your business, we know communications and together we could be unstoppable.